Wie geht das? Beauty from the can


In almost every households’ bathroom one can find skin cream. It is no longer just women who do something for their skin. Sales of skin care creams specially made for men are increasing continuously.

The pharmacist Oskar Troplowitz made a small miracle in 1911 when he first formed water and oil into a stable cream using the emulsifier Eucerit. It was the birth of a global brand that started its journey around the world from Hamburg and today employs 18,934 people worldwide – 1290 in the research and development department alone. Every day at Beiersdorf in Eimsbüttel 71 tonnes of cream are produced and up to 150 million cans are delivered each year – all from Hamburg, since 2003 the cream has been produced exclusively in the Hanseatic city.

The film from the series “How does that work?” shows what are the ingredients of skin cream. On their way from the factory to the shelf, we accompany the employees of a large and small traditional Hamburg company and observe the exciting and diverse processes of their cream production. Because for both manufacturers applies: Safety is capitalized in the production of a new product and only those who have an ear to the customer is successful in the highly competitive cosmetics market.

Bettina Pohlmann Konstantin Tanner Jochen C. Müller Stefanie Gimpel Ron Glavas Nina Steinert Birgit Schanzen, NDR 19/12/2018 at 6.15 pm
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